A partnership between adidas and Brazilian star Pabllo Vittar, the first Latin American artist to co-create a global collection with the brand. The Pride collection was inspired by Brazilian swimwear and designed for diverse body shapes, with a message of inclusivity and empowerment. I designed the footwear collection, applying the graphic across all silhouettes and adding LOVE UNITES to each piece. Every color and material was chosen to give a new, bold interpretation of the rainbow.

A collection born from contrasts, bringing Liberty London’s famous prints to iconic adidas Originals products. I worked on it from the color theme of the prints to the tissue paper and every detail. We developed a unique jacquard from scratch with the materials team and chose every material and color to match the collection. Florals pop on the sides, framed by contrasting colors and soft nubuck overlays on a premium upper, for a fresh look that feels modern yet timeless.

For Q3 Fall/Winter 2025, I worked on the design and followed the development of the collaboration between adidas Originals and Liberty London. Across both quarters, material exploration and development played a key role in translating Liberty’s distinctive aesthetic into footwear.

Q3  Two Drops

Q3 had two drops. The first turned a floral graphic inspired by Liberty’s patterns into a sandwich mesh, with a red base layer under transparent and white yarns, in a clean cream colourway with red accents. The second was simpler, putting red at the centre with colourful floral prints on selected details.

Q4  Velvet

For Q4, we introduced a new pattern and explored a fresh mix of colours alongside more winter-appropriate materials. We selected velvet for its rich texture and seasonal character, pairing it with baby blue to bring a sense of calmness and softness that complements the material's tactile quality. The aim was to create a fresh interpretation of the collaboration through colour, pattern and material exploration.

The project also extended beyond the footwear itself, with custom wrapping paper designed to accompany the shoes inside the box. The images show the different drops together in their boxes, highlighting the evolution of the collaboration across the two quarters.

Q3

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Q4

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