Patricia González Bermejo
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(04) Freelance Projects / Lotto

(2/3) Brand

Lotto

A showcase of selected products developed by the team and me, now available in stores. From colour palette development and material selection to surface treatments, textures and finish combinations, we worked collaboratively to translate the brand’s vision into a cohesive CMF direction across the collection.

Behind each product is a broader process of colour and material research, trend exploration, palette building and strategic decision-making. These products offer a glimpse into the final results, while much of the exploration and CMF strategy behind them remains beyond what is shown here.

Storma

 

 

 

1 / 4

 

1 / 4

 

1 / 3

Scatto Pro

1 / 11

Propulso

1 / 8

 

C&M Strategy

1 / 2
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