LAUNCHING EVENT

On June 21st, months of work came together at the ONE8 Global Premiere in Yashobhoomi, New Delhi. Co-founded by Virat Kohli and backed by Agilitas Sports, ONE8 unveiled its next chapter as a high-performance sportswear brand born in India with global ambitions.

The launch brought together footwear, sport, fashion and music in an immersive brand experience. Guests explored the new footwear collection, including the cricket-inspired SEAM XVIII and Cover Drive XVIII, alongside Boom Rush training shoes. Interactive sports zones, product showcases, live demonstrations and a fashion presentation brought the brand’s vision to life. The day also featured a live performance by Karan Aujla, with Virat Kohli joining him on stage.

The launch reimagined the traditional product drop by connecting sneaker purchases with access to the event through District by Zomato. Customers could collect their shoes and experience the brand firsthand, creating a direct connection between the product and the community.

Being there to support the team during the launch and experience everything firsthand was incredibly rewarding. After months of working on the products, seeing them out in the world and hearing feedback directly from the people wearing them was particularly meaningful. Meeting consumers, listening to their impressions and seeing their reactions to the sneakers the team and I had worked so hard to develop made the experience feel tangible in a completely different way.

It was a proud moment to see the collective effort of so many people come to life and to be part of building something from the ground up. More than just a launch, it was an opportunity to see how the work behind a product connects with the people.

A showcase of some of the colours, materials and finishes we developed for ONE8. Together with the team, we explored colour palettes, material combinations and finishing details to bring the brand’s vision to life through products with character and a story to tell. More to come.