SPECIAL PROJECTS
Archive Premium — For this project, I worked on the concept, drawing inspiration from our rich archives to explore heritage-driven colorways for the iconic Campus 80s and Samba—two silhouettes deeply rooted in history.
We carefully analyzed past designs and were particularly drawn to the balance of neutral tones with metallic accents, creating a refined yet eye-catching contrast.
Material selection was a key focus, ensuring a premium look and feel. We opted for high-quality nubuck and suede, chosen for their soft hand feel and timeless appeal. To enhance the vintage aesthetic, we incorporated a yellow outsole, adding an authentic aged effect that ties the entire design together.
To complete the storytelling, we also designed special packaging that reinforces the vintage feel, making the unboxing experience just as nostalgic and meaningful as the shoes themselves.
Snake Premium — For this pack, we aimed to elevate two iconic silhouettes—the Forum and the Adidas Superstar. Our design approach embraced a bold clash of animal prints, combining contrasting vibrant colors for an energetic and fresh aesthetic. We developed a custom snakeskin texture in different primary colors, blending them to create a striking visual impact. Designed for fashion distribution, this collection was crafted for a more elevated consumer seeking statement pieces.
Bermudas — For this project, we aimed to create a strong connection with a pack developed by the Classics Unisex team but through a women's perspective. Inspired by sunsets, the warmth of summer, and the feeling of the sun on our skin, we wanted to evoke a sense of joy and ease.
To achieve this, we focused on a soft, harmonious color palette—playing with subtle tonal shifts to ensure wearability while incorporating vibrant yet versatile hues. For materials, our goal was to find an ultra-soft suede that enhances the tactile experience, bringing the essence of summer to life through touch.
This pack was particularly exciting to work on, as every element was designed to connect with emotions and sensations.
Samba Premium — This design is all about craftsmanship and material storytelling. Rich pony hair, intricate hand-stitched-style detailing on the stripes, and a refined, curated approach to textures. For the color story, black and white offer a timeless look—commercial and effortlessly wearable. The second colorway, burgundy and dusted pink, presents a more refined palette that plays with contrast and depth. This was a very special project to work on, designed specifically for a fashion distribution channel, catering to consumers who seek to elevate their outfits with statement pieces. Pushing materials, elevating details, and reinterpreting an icon.
Exploring AI in Footwear Design — In 2024, I undertook an off-season project exploring the potential of AI tools in the early stages of footwear design. My goal was to assess how AI could assist designers in materializing initial ideas and concepts for presentation to marketing and development teams before moving into technical packs or more detailed steps.
Throughout this exploration, I experimented with AI-driven trend research, interior shop creations, and material development applied to existing models. Additionally, I used AI to envision new footwear silhouettes—fluid and conceptual yet valuable as a foundation for creative discussions. This project provided insightful learnings about AI’s role in design, offering new perspectives on innovation and ideation.
Overall, it was an exciting and enriching experience that reinforced the potential of AI as a tool for creativity in footwear design. It opened up new ways of approaching concepts, making it a valuable resource for future projects.
